What's in a Name: What to Consider When Choosing a Company Name

  By: Bridget Grier You have a great idea and decide to develop it into a business. What will you name your business? Will you choose a name…


When to File for a Trademark

By: Jason Zaccaro Figuring out exactly when the right time to file an application for a trademark can be difficult for a new start up or business.…


You’ve Won Your Trademark, But Can You Keep It?

By: Michael Goodyear   Once you acquire rights to your company or product name through a trademark, that trademark is not set in stone. On the…


Protecting Your Fashion Designs

  A How-To Starter Guide by Student-Attorney Jacqueline Paetzold The Issue: Threatening Designers’ Creative Investments Designers and…


Avoiding Trademark Rejection or Infringement Based on Likelihood of Confusion (Part 2)

In part one of this post, I outlined the ways to find a fanciful name for your business, one that is likely to be unique, unlikely to be confused…


Avoiding Trademark Rejection or Infringement Based on Likelihood of Confusion

 One of the most important steps a new business can take is to file their company or product name for trademark registration with the United States…


Turning Over a New Leaf: Changing the Corporate Identity

A small food company dreamt of selling products that were pure and beneficial to its consumers. With that simple mission, Unadulterated Food Products…


How to Strengthen your Chances of Registering a Trademark

When you see two golden arches that form the letter “m”, your mind probably jumps to McDonalds. That world-famous logo was successfully registered as…


U.S. Trademark Law & The Hashtag: #canthisviolatetrademarklaw?

In the past decade, with the advent of social media, companies have found a multitude of new avenues for reaching potential consumers. Instead of…


Domain Names and Trademarks: How to Get Your Website Name Sorted

  Turns out being John Malkovich isn’t all it’s cracked up to be. One of the first thing all new businesses do today is register a domain…