Marketing Tips for Entrepreneurs

Entrepreneurs should understand advertising laws before marketing their product. An aggressive marketing strategy can be a valuable tool for an…


Securing a Startup's Intellectual Property Chain of Title

  It is important for entrepreneurs to ensure their startup company actually owns the intellectual property related to its business. A startup…


Is Your Idea Patentable?

Entrepreneurs often ask whether their idea can be covered by a patent? The United States Patent and Trademark Office (USPTO) issues patents to U.S.…


H-E-L-L-O Copyright Lawsuit!

http://www.youtube.com/watch?v=OV-tVEbwreY On 01/18/2013, freelance photographer Brian Masck filed a civil lawsuit in the U.S. District Court of the…


Using Images from the Web Legally

This composite Creative Commons logo is a mosaic of 2500 flickr images licensed under a Creative Commons license. Photo by qthomasbower on…


Google Settles with FTC, Promises to Change Some Business Practices

On Jan. 3, FTC Chairman Jon Leibovitz announced the FTC was closing its investigation of Google. For almost two years now, the Federal Trade…


Choosing a Brand

Trademarks fall on a spectrum of distinctiveness. The more distinctive (i.e., less descriptive), the more easily protected. Sitting in front of you…


Trade Secrets: An Inexpensive Alternative to Patent Protection

  There are several ways in which start-up companies may protect their intellectual property, including patents, trademarks, copyright, and…


New Top Level Domain Name Considerations for Startups

ICANN is now allowing almost any brand name to be used as a top level domain. One of the most important IP issues for startups is ensuring their name…