U.S. Trademark Law & The Hashtag: #canthisviolatetrademarklaw?

In the past decade, with the advent of social media, companies have found a multitude of new avenues for reaching potential consumers. Instead of…


Domain Names and Trademarks: How to Get Your Website Name Sorted

  Turns out being John Malkovich isn’t all it’s cracked up to be. One of the first thing all new businesses do today is register a domain…


Linking to Copyrighted Content: Not a Foolproof Way of Avoiding Infringement Liability

There is a common misperception that “linking” to copyrighted content on other webpages, instead of simply copying and pasting an image, for example,…


When Should a Business Incorporate?

Although this is a complex question, thinking about it sooner rather than later may help the startup survive cofounder conflicts such as equity…


Slinky!

Hiring New Employees: Beware the Risks of Assignor Estoppel

A drawing included for the patent for a slinky (Patent #: US 2415012 A), issued in 1947. Startup companies frequently hire new employees from…


The Dangers of Copying Terms of Service and How to Avoid Them

It might be tempting to copy the Terms of Use from another website, but should you? Attribution: Cathy Olson. Facebook has 1.55 billion users, and…


University Trademarks and Leveraging the Brand

Many student entrepreneurs want to use their university's brand as part of their product. It is a well-known fact that universities foster innovation…


How to Win the Name Game

Selecting a strong brand might be more difficult, yet more important, than you anticipate. What’s in a name? As Shakespeare once said, “That which we…


Keeping Public Disclosure Risks in Perspective

Publicly disclosing a patentable invention prior to filing your patent application has its risks, but startups need to keep these risks in…


Why Should You Consider Filing A Provisional Patent Application

  Provisional patent applications can help entrepreneurs beat the clock by establishing important filing dates.…