Trade Secrets: Reverse Engineering
By: Allison Zweng The Uniform Trade Secrets Act (UTSA) defines a trade secret as “information, including a formula, pattern, compilation, program…
Google v. Oracle Revisited
By: Alex Miller On October 7, 2020, the Supreme Court heard oral arguments for Google v. Oracle to decide 1) whether copyright protection extends to…
New Year, New Me: Rebranding Your Business
By: Corinne Fombelle “New year, new me”[1] may sound like a tacky caption that no one wants to see. But what if a business needs to rebrand and come…
Romag v. Fossil: When can a Brand Owner Receive Profits for Trademark Infringement?
By: Alice Choi On January 14, 2020, the Supreme Court heard oral arguments for Romag v. Fossil to decide whether a trademark owner is entitled to…
Copyright: To File or Not to File, that is the Question
By: Charles Mahone II Startups have many qualities that make them interesting and draw people into the space: innovative, risky, and even a little…
Trade Secrets: Inevitable Disclosure Doctrine
By: Woenho Chung Imagine a scenario in which a high-level employee at a startup is looking to switch over to a similar position at another company…
Handling Copyright (Pt 2 of 5): Cease & Desist Letters
By: Boran Ding In the first post of this series, we discussed what you can do if you receive a DMCA takedown notice with regards to content you post…
Handling Copyright (Pt 1 of 5): Three Strikes and You’re Cancelled – DMCA Takedown Notices
By: Boran Ding As a startup, social media can be a valuable tool with which to market your brand and business. These advertisements and promotions…
The Work For Hire Doctrine: Clarifying Copyright Ownership in a Collaborative Field
By: Sarah Krosnick There is a well-known and overused adage that says, “It takes a village to raise a child.” The adage also applies to…
What's in a Name: What to Consider When Choosing a Company Name
By: Bridget Grier You have a great idea and decide to develop it into a business. What will you name your business? Will you choose a name…