Choosing a Brand
Trademarks fall on a spectrum of distinctiveness. The more distinctive (i.e., less descriptive), the more easily protected. Sitting in front of you…
Equity-Based Crowd-Funding and its Risks for Entrepreneurs
"Crowdfunding" refers to the use of small amounts of money from a large number of people to fund a venture. Background to Crowd-Funding and the JOBS…
Trade Secrets: An Inexpensive Alternative to Patent Protection
There are several ways in which start-up companies may protect their intellectual property, including patents, trademarks, copyright, and…
New Top Level Domain Name Considerations for Startups
ICANN is now allowing almost any brand name to be used as a top level domain. One of the most important IP issues for startups is ensuring their name…