Using Images from the Web Legally

This composite Creative Commons logo is a mosaic of 2500 flickr images licensed under a Creative Commons license. Photo by qthomasbower on…


Tips For Using Social Media To Build Your Personal Brand

You can use social media to help establish the characteristics that make your offering unique. These days everyone is trying to develop their…


Google Settles with FTC, Promises to Change Some Business Practices

On Jan. 3, FTC Chairman Jon Leibovitz announced the FTC was closing its investigation of Google. For almost two years now, the Federal Trade…


Go Buy Yourself Something Nice: A Brief Intro to Search Funds

  Interest in search funds is growing among students at University of Michigan's Ross School of Business. What if I told you there was a group…


Splitting the Pie

Photo Credit: DigiDi An early decision that can often trip up founders is how to divide the initial equity issued by the startup.  While there…


Choosing a Brand

Trademarks fall on a spectrum of distinctiveness. The more distinctive (i.e., less descriptive), the more easily protected. Sitting in front of you…


Equity-Based Crowd-Funding and its Risks for Entrepreneurs

"Crowdfunding" refers to the use of small amounts of money from a large number of people to fund a venture. Background to Crowd-Funding and the JOBS…


Trade Secrets: An Inexpensive Alternative to Patent Protection

  There are several ways in which start-up companies may protect their intellectual property, including patents, trademarks, copyright, and…


New Top Level Domain Name Considerations for Startups

ICANN is now allowing almost any brand name to be used as a top level domain. One of the most important IP issues for startups is ensuring their name…